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MARKETING - Coggle Diagram
MARKETING
it's a planning process that
identifies
anticipates
satisfies customers requirements profitably
with a market research we can understand what wants a customer
marketing research
the study of market characteristics
there are 2 methods for to do a research
primary or field research
it is carried out (made) directly with consumers
pros
up-to-date, rilevant informations
cons
expensive and long
secondary or desk research
it uses existing information
pros
cheaper and quicker
cons
information not always relevant
and updated