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Online Environment - Coggle Diagram
Online Environment
Micro-environment
Suppliers
Propensity to Use
integration with Existing System
Access Levels to The Internet
Competitors
Competitor capabilities
Customers
Propensity to Use and Buy
Buyer Behavior
Access Levels to The Internet
Organization
Adaptability to Change
Intermediaries
New capabilities
New Intermediaries
Marketplace
Location of Trading
Traditional Marketplaces
physical location
Electronic Marketplace(Internet-based markets )
no physical presence(Electronic marketplace
)
New Channel Structure
Value Chain
Type and Analysis
Internal
Traditional
Virtual / Digital
External
Electronic communications
Value network
Definition
New Business and Revenue Models
Business model definition
Competitive Forces
Commercial Arrangements for Transactions
Macro-environment
Technological
Selecting new Technologies
Coping with Technology change
Economic
The current and future economic situation
Social
Acceptable usage
Internet culture
Privacy
Political, Legal, ethical, and taxation
Government incentives
Internet governance
Legal and tax constraints
Performance metrics/inform Strategy
What to consider
PM must be easy to understand and use
PM must be actionable
Measurable outcomes
Employee evaluations
Web analytics
Definition
Data collection ways
Cookie files
Page tags
Website server logs record the user’s IP (internet protocol) address
Geolocation
Definition