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Customer Decision Journey, Experiential Message Themes, Experiential…
Customer Decision Journey
Post Purchase Experience
After sales service
Loyalty Loop
Prompt for repurchase
Recognition as a buyer
Repurchase
Putting up a positive review
Gifting a product
Email
Virtual event
Physical event / Meet and greet
Mobile message
App notification
Active Evaluation
Brand Perception
Quality of the mechanism
Price
Availability - Physical
Sales & Promotions
Design : Look and size and fit
Functions
Perceived budget / expected cost / willingness to spend
Inner conscience / Pre-buyers remorse / It it really worth it?
Urgency : Real or Perceived
What will my wife say?
Additional taxes and levies
Alternatives
Convenient
Should I go back to research: Second Opinion
Is it worth the Value
Shortlisting of Brands: Always lesser than initial consideration
Wishlisting for later
I forgot about the need to purchase
Moment of Purchase
It was a gift
I like it
I dont like it
I don't particularly like or dislike it
The experience at the point of purchase / point of sale
Good
Repurchase / More products /
Bad
Decided not to Buy
Go somewhere else
Some love / like sort of emotion for the product / brand
Is the brand / product / service meeting my expectations / exceeding them?
What happens next : The excitement needs to continue - Membership options, further discounts, invitations etc.
Check for Warranties and accessories, freebies, discounts
Should I buy now or defer the buying decision?
Mode of Payment
Deciding NOT to purchase
Too much maintenance
Price at the POS or Price after Tax was too much
Not in a mood to shop
Unexpected simultaneous expense / circumstance
Other buying decisions caused a change of plans
Brand image issues / product discontinued / something changed
Bad news in the media surrounding the brand
Could not experience the product before buying
Design / Utility / Storage issues
Unexpected incident at the store
Convenience / distance / Location / Locality / of the point of purchase
Found a better price / product / alternative just before buying
A newer version / variant launching soon
Initial Consideration Set
Google : Keywords like, how do I keep my automatic watch from shutting down
Some Brand suggestions
Rolex
Buben & Zorweg
Swiss Kubik
Wolf
Ask a watch expert for a way to wind the watches
Other Alternatives
Trigger
You Own an Automatic or Mechanical wrist watch
Feeling of Upgrade
Care and safety for your loved belonging
Increasing the life of your watch
My watch is stopped each time i want to wear it while going out.
Embarrassment
Shortage of time / convenience
Loss due to stopped watch / job / time
Higher repair costs due to stoppage
You love your watches / you collect watches / hobby and want a cool way to showcase them
Watch magazines / newsletters
Investment / collection habits
Part of a club / social group
Nostalgia: My grandfather / family used to have one, I want one too.
Seeing one around the house
Feeling closer to loved ones
Part of family / tradition
Life milestone
My friends have one, so I must have one
Friends' house /
Peer pressure conversations
Competitive feeling
Feeling of an upgrade to the watch
Add-on to your loved watch
Achievement of life goal
I saw it in a movie that I get inspired me
Biopics / Legacy story / Regal
Netflix series
High profile cast / characters
Long term dramas
I saw it in a shop while purchasing a watch
In store
Accidently came across it during my travels
Was looking for a good and safe case to store my watch
Google Search
Past experience with damage / breakage
Expensive watch deserves a special case
Somebody's watch broke and you got worried
To display / showcase my watch
To hide / secure my watch
Inquiry among friends / family
Advertising / Promotion / Brand communication
I always wanted a watch winder (Whatever reasons)
Love for the technology : Really cool technology
Online media / influencers
Friends and Family / Offline media
When I see / feel / hold / touch the product
Love for convenience / easy life
Feeling of progress / growth
Curiosity in new innovations
Competitive social behaviour / ego / show off / Badge Value
Impulsive buy due to excessive income
Sales person coerced me to buy it while I bought my expensive watch
I want to start a new tradition
Guilt / Ego
Realization of posterity
Inspiration from someone / some action / story of tradition
Fear of being forgotten
Just had a child / Leave something for my child
Someone gifted you one
I want to re-organize my watches
Pinterest boards
Redoing your room / house
Special event / Important people coming over
Deep cleaning / Reset
Breakups / Emotional Reset
Partner / room-mate brings it up / Messy
New year resolution
Habit / Routine
I am superstitious: Stopped watches bring bad luck
I believe in Myths like: Stopped watches damage the mechanism
Family Stories
Social Media
Friends
Google Blogs / Articles
Astrologer / Spiritual Guide
Past incidences
I want one for a special occasion / birthday / social event
Experiential Message Themes
Experiential Touchpoints. Where the brand will be present as a BRAND
1
Newspaper horoscopes
Instagram
At a 5* Hotel / Restaurant
Youtube
WhatsApp Messages
Facebook
Blogs
Comments on Blogs / Articles
'#' tags
Memes
In store - Sales person
Instagram Story
Sentiment / Emotion / Feeling