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ACM DIGITAL STRATEGY, 3.4 DIGITAL STRATEGY MIND MAP
March - June 2021…
ACM DIGITAL STRATEGY
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APPLICATIONS
Prospect 2
Obtain endorsement of rollout plan from Director, Customer Engagement.
Kick off Phase 1, including set-up beta test account to test Prospect2 functionality
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DATA
CONTACT POINT PURPOSES
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Email to entire, segmented database re: comms changes & customer preferences (Philanthropy, Marketing) - include kick off discussion
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PROCESS
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DAMS
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Engage a digital agency to advise on solutions/systems available and functional requirements - subject to budget
Collections participation in inter-agency DAMs group (with MV, NGV, SLV, ACMI)
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