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SHEIN - Coggle Diagram
SHEIN
Brand Platform
Role
Cheap alternative to women's clothing
Personality
Trendy
Affordable
Achievement
Cheaper than Amazon
Wide variety of styles
Product Variety
Clothing, accessories, shoes, stationary
Brand Backup
Debate in this area
2018 data breach of 6.42 million
Potential sweatshops
Shipping guarentee
Quality products
Implementation
Personalized advertisements through social medis
In-store games to win discounts
Cart abandonment emails
Role of Interactivity
Site and app navigated easily
Damaged trust due to 2018 data breach
Brand Concept
Clothing
Majority women's
Cheap
Quality
Reliable