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Starbucks - Coggle Diagram
Starbucks
Product
Tea
Spice
Coffee
Real fruit juice
Green coffee
How it started
Founder
Baldwin,
Bowker
Siegel
The first store
Seattle in 1971
Name
From the novel
Success
Servers over 60 million customers a week
Worth $13 billion get started
17000 stores in 58 countries
Challenges
criticism from branding experts
Anti-globalization protests
Close 900 of it's 17000 stores wordwide