Digital Graphics

Purpose

Entertain

Advertise

Promote

Inform

Educate

Similar to advertising, but for example promoting a new movie, or book, or a new shop opening

Leaflets/posters/information boards that provide information/instructions to the people who need them

Used to raise the profile or draw attention of a specific brand or product

similar to inform, but to provide specific information, for example a times table or 'wow' words poster

something usually made to look fun and grab someone's attention. For example; magazines, book covers or comic covers

Location

Colour

Target Audience

Print Publishing

Websites

Gaming

Books and Music CD's

Film Posters

Vans, Buses, Planes

e.g. Spiderman Homecoming, Bee Movie, Iron Man

On the box covers, during the promotion/advertising of the game

Magazines, leaflets, books, posters, billboards, newspapers

Web banners, navigation buttons, logos etc.

Front/back cover and spine of a product

Showing the name of the organsation and what they do

Gender

Age

Income

Location

Ethnicity

Accessibility

How much money the target audience are earning

Where the advert will be located

Is the graphic targeting a specific ethnic group?

What gender is the graphic targeting?

Is the advert accessible to people with disabilities?

How old is the target audience the graphic is aimed at?

Black

Purple

Red

Blue

Green

Brown

Described as a favourite colour of many people but mostly 'preferred by men'. It reminds people of calmness and is often descried as peaceful, tranquil, secure and orderly.

Red is a bright, warm colour that evokes strong emotions. Associated with love, warmth and comfort but at the same time, also considered an intense, angry colour that creates a feeling of excitement or intensity.

Black is often used as a symbol of menace or evil, but it is also an indicator of power

Purple is the symbol of royalty and wealth. It also represents wisdom and spirituality. Purple doesn't often occur in nature so it can sometimes appear exotic or artificial.

Green is a cool colour that it used to symbolize nature and the natural wonders of the world. It also symbolizes tranquility, good luck, health, jealousy but also disgust

Brown is a natural colour that evokes a sense of strength and reliability. Brown brings to mind the feeling of warmth, comfort, and security. It is often descried as natural, down-to-earth and conventional, but brown can also be sophisticated