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Understanding Transmedia Storytelling - Coggle Diagram
Understanding Transmedia Storytelling
What type of story-experience ("format") is right for you?
Often, the audience experience is forgotten because 'it's implied'.
5 questions to help you identify your story experience
What is the story I want to tell
How will I deliver the story
What kind of audience participation do I want?
How will audience participation affect the story?
How much is based in the real world vs fictional world?
Think about the experience in terms of
The narrative spaces you want to cover
The number and relative timing of the platforms
The extent and type of audience involvement
Two-stage process
Step 1: Decide the narrative space, number of platforms and their timing
Step 2: Decide the extent of audience involvement
Audience involvement in your story
Three axes
Control: From the creator and the audience
Impact; How will the audience impact the evolution?
Context: How much exists in the real life and how much is fictional world
Transmedia radar diagram
Four axes
Importance of co-creation - how important is that the audience contribute to the story-experience?
Importance of the real world - how important it is that the story-experience pervades real locations, places, events and people?
Importance of narrative - how important is the story to the experience?
Importance of gaming - how important it is that the audience has a goal?
So are there transmedia formats?
Experience characteristics
Pacing
Solo or multiplayer options
Personalization
Story structure
Use of the real world
Participation mechanics
Availability and control of the information
Use of counting and limits
Use of exclusivity
Flow or interruption of the audience journey
Use of locations
Use of perspectives
Use of sharing
Knowing where to start
As a producer
Develop the storyworld
Decide the format
Develop stories that exist in the storyworld and play out across your format
Writing for different platforms
Compelling hero
Overcomes adversity
Hero has a goal
Character has needs
The character evolves
Setup - conflict - resolution
As a writer
Develop a storyworld that supports this story and many more
Decide which formats could communicate the stories and the storyworld
Develop a story
Story Structures
Paths A to C
Sometimes you write more and content is never read
And that is the goal for transmedia storytelling
Storyworlds
The more distant the world is to the audience, the more beleivable it will be
The world is often separated from the real life by some kind of portal
The active creation of beleif
Space: Control the environment to avoid incongruent cues
Tactics: Give the audience something to do, something to solve
Goals: Create a mission or purpose so that the audience sees the reason in the tactics
Narrative: Create a story to deliver entertainment, engage and inform