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Unilever Hair - Coggle Diagram
Unilever Hair
Dove
Target
Care a lot about their hair
Women 18 - 55
Feeling confident
Positioning
Feeling good and being natural
Natural Beauty
Self Esteem
Axe
Teenagers
Guys who want to get girls
Bros
Dove Men
Dads
Married dudes with kids
Mature guys
Tresemme
Target
Women who want to different things with their hair
Want to look their best
Salon every week
Position
Salon quality for everyone (and less)
Sunsilk
Positioning
Problem / Solution Brand
OGX
Positionging
Clean, Green
Expensive
Clear
Positioning
Anti-dandruff