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(Theme 1, Theme 2, Theme 3, Theme 4) - Coggle Diagram
Theme 1
supply and demad
decrease in demand for silicone in the short term
drop in sales for the start of 2020
increase in demand for silicone in the long term
silicone is in high demand in other industries
'boom in the market for devices such as PCs and new game consoles'
low amount of competition for the silicone suppliers
means they have bargaining power of the car manufactures
the demand is even higher because a lot of people want a material that is in a tight supply
price elasticity of demand
silicone is extremely price inelastic
Mass market
the suppliers and the car manufacturers are booth operating in mass markets
distribution channel
supplier of silicone
car manufacture
retailer
consumer
Theme 2
Competitive environment
large market share
'very limited pool of companies capable of manufacturing the silicon'
Sales forecasting- consumer trends
decrease in supply therefore a decrease in demand
'go-slow due to a lack of chips last week'
but silicone chips are necessary for technology in cars so the supplier has bargaining power
'everybody was quite surprised by the strength of the market'
Theme 3
Theme 4
gobalisation
Ethnocentric approach
Audi is a global brand