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Coffee Shop: Marketing Proposal - Coggle Diagram
Coffee Shop: Marketing Proposal
Customer attitudes/behaviour
Attitude changes/influences
Cause of purchase behaviour
Stimulate change in behaviour
Planned behaviour
Behavioural control
Self-perception
Personal image
Customer needs
Maslows hierarchy of needs
Realise needs
Motivation
Tailor message to target customer
Consumption contexts
Building relationships
Challenges to change and formation of attitude/behaviour
Motivational processes
Motivational conflict
Approach vs avoidance conflict
Customer needs
Customer personality
Individual preference
Customer data
Sentiment analysis
Research personality traits
Extraversion vs intraversion
Marketing techniques
Implementation of appropriate marketing techniques
Digital marketing
Branding
Advertising
Promotional activites
Development positioning of products
Customer habits and preferences
Customer feedback
Media advertising
POS marketing
Communication channels
Marketing communication
Marketing campaign
Marketing strategies
Evoke positive motivation/inspiration
Creative marketing
Social networks
Cultural/demographic segments
Sustainability
Environmental problem
Waste strategy
Polyethylene
Plastic waste
Identification of problem/proposed solutions
Charge on single-use plastics
Deposit return scheme
Latte levy
Outright ban
Introduction of specific recycling facilities nationwide
Cup recycling initiative
Incentives offered for use of reusable cups
Discount for customers bringing own cup
Package producer levy