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BEVERAGES - Coggle Diagram
BEVERAGES
JUICES
Types of Juices
Fruit/Vegetable
Powdered
Smoothies?
Benefits
Boost Immune System
Remove Toxins
Aid Digestion
Healthier than most other beverages
Fun for kids/families
Cons
Too much Sugar/Calories
Juice doesn't contain the same amount of nutrients that raw Fruits do
Still not as healthy as water
LOOK OF THE PRODUCT
(in general)
Colorful, rich colors
Pictures/Illustrations of Fruits/Vegetables, sometimes of animals too
"Explosions" of Flavour?
Usually a fun look
BRANDS
Oasis
Tropicana
V8
Minute Maid
Kool Aid
SODAS
LOOK OF THE PRODUCT
(in general)
Uniform Color (usually just one)
Bubbles
Usually Just the Logo
Obnoxious, old skool look
Explosions/Splash
Cans/bottles only
Vending Machines! (association)
Benefits
More versatility in terms of what we could do with the product for the ad
Fun drink/party drink
More "mainstream" beverage, popular
Cons
Too much sugar/empty calories
No Nutrition at all
Very Unhealthy overall
BRANDS
Coca Cola vs Pepsi
Dr Pepper
Fanta
Crush
Mountain Dew
Home Brands (ex; no name cola soda, etc)
Funko Soda (maybe fun concept?)
7up (game maybe?)
Sprite
Poppi
WATER
Types of Water
Normal (
bottled
)
Vitamin
"High Quality"
Sparkled water
LOOK OF THE PRODUCT
(in general)
Clear/Transparent bottles
Very plastic-y
Light colors, staying mostly with blues, greens
"high class"
Sometimes contains an array of colors if its "flavored" water
Benefits
Thirst quenching
You can never go wrong with water
Best (healthy) drink you can go with
Cons
Boring to some people
Not Environmentally friendly
BRANDS
Dasani
Fiji
Vitamin Water
Perrier
Just Water
Boxed Water