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Public Relations (PR) - Coggle Diagram

- - - - Business have good control over what is said or revealed at conferences
      - Improves relationship with press and allows them to ask questions
    - - Media may put presenters on the spot with difficult questions.
      - Business can look bad if they are not properly prepared for the event.
  - - - Can be used to argue the business side in controversy
      - Business does not have to answer questions from the media right away.
    - - Can take a long time to get wording right as not to make the company look bad.
  - - - Promotes aims of the business and gives them an ethical persona
      - Gives business a positive image
    - - May disappoint shareholders that want money put back into the business
  - - - Business benefits from the success of their sponsors
      - Can attract people that support the venue, team or event to the business.
    - - Can be costly to sponsor large events
      - Bad pr from the event will rub off on the sponsor
  - - - Customers get an idea of the company culture and how it is run.
    - - Will take staffs time to guide customers around
  - - - Reminds the customers of the brand when they see the item
      - Improves customers relationship with the business
      - Items may be given to other people to use, who will intern see the branding and be reminded of the company.
    - - Can be expensive to produce merch
      - Cheap looking merch can bring down the image of the company
  - - - Fans of the celebrity will be more likely to buy the product
      - The product will be advertise every time the celeb is seen with it
      - Good pr for the celebrity means good pr for the brand
      - Celebrity contributes to premium image of brand
    - - Customers that dislike the celeb will be put off the product.
      - Bad pr for the celebrity means bad pr for the company
      - Can be expensive to pay celebrities to represent a brand
  - - - Generates larger awareness of product.
      - Audiences are not always aware they are being advertised to so are less sceptical
      - Fans of the film, show, etc may buy the product because it is associations
      - Can produce merchandise spin offs