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Travel KPIs - Coggle Diagram
Travel KPIs
Revenue
Audience
On-platform PV 600k
UVs 160k
Logged-in UVS
Unknown UVs
PVs / User 1.4
Sessions per user
PVs / session
Off Platform PVs
UVs
Followers
Instagram
Other
Non-followers
Instagram
Other
Engagements
Page views
Video Streams
eCommerce
Sales 189
e-commerce leads 21k
Commercialised PVs 420k
70%
Service Journalism PVS 600k
Affiliate coverage 70%
Content to commerce 5%
Conversion of leads 0.9%
Yield £240
ABV £3k
Commission 8%
Advertising
Branded Content
Total deals 2
Ave deal value £25k
Display
Page Views 1.9m
RPM £12
Cost