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QUALITY OF SERVICE - Coggle Diagram
QUALITY OF SERVICE
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CUSTOMER
the customer is the main focus of any company, since all marketing plans and strategies must be focused, developed and implemented according to the customer.
What is customer satisfaction?
Customer satisfaction can be understood as "the level of a person's mood resulting from comparing the perceived performance of a product or service with their expectations" (
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Quality of service is one of the private, public and social organizations that they implement to ensure the full satisfaction of their customers, both internal and external, this satisfaction is important for customers to continue to consume the product or service offered and not only that, they recommend to other customers.
It is important to mention that the service is multidimensional (the customer observes multiple dimensions of service quality, environment, and response time).
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