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Dusk Bath & Body - Coggle Diagram
Dusk Bath & Body
Flexibility
My partner and I own a home on the west coast and are working toward a co-owned house with my sister/brother in law in the midwest. We'd like the flexibility to be able to work out of either place at our own discretion.
The idea of a schedule that is entirely our own is very enticing. Being able to fluctuate between late nights, early mornings, and being able to pause the day at non-traditional times makes my own creative work much more efficient and natural.
The flexibility to work with people that we truly believe in at the core of this project. I'm fortunate to have a partner whose skillset balances mine very well, and to have a few people close to us who will excel at their roles when the need for their help arises.
The flexibility to own product development and not have to work from ideas that have been passed down from upper level leadership is exciting and motivating.
Family Involvement
As my parents near retirement age, being able to provide a small stream of income for them is extremely rewarding.
In addition to a small stream of income for my parents, the ability to involve them and work with the people I love most is the absolute best.
My Youngest sibling is in high school and his curiosity surrounding entrepreneurship has been piqued. Being able to teach him what I know and share small experiences with him is extremely rewarding.
Because we've designed the product development the way that we have, we've been able to involve family that lives 1000+ miles away. Being able to defy barrier of space and work together on our own terms is very motivating.
Future Personal Income
Neither my partner nor I plan on giving up our "day jobs." This project helps fund a small amount of income for our retiring parents.
If the venture continues to grow, the stream of income may be enough that we can provide a salary to one of our siblings, giving them a flexible job and providing income in a difficult economy.
My partner and I are invested in investing. Our future planning comes before anything else right now, and creating diverse streams of income is important to us.
Having a background In UX, communications, and media, this project allows me to generate income based on a skillset I already have, (as well as the opportunity to sharpen the social media and marketing skills I don't use day-to-day at work anymore.) Being able to create income from my pre-existing knowledge is efficient and rewarding.
Job security
I'm most confident in my ability to assess market tends. Once traction has been gained, I'm confident we can continue to evolve our product to suit the needs and desires of a diverse and evolving audience.
The COVID economy has shown many of us that a lot of our jobs lack the security we once thought was there. Creating a side venture diversifies income and creates more stability in work.
Because the immediate income from this venture will benefit my parents, this project provides them with the small amount of job/income security they are seeking in retirement.