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Some popular we-media software in china - Coggle Diagram

- - - - Sixty percent of Douyin users have a bachelor's degree or above, mainly in the first - and second-tier cities, and 90 percent are under 35 years old. The male to female ratio is 4:6, with the majority being female.
        
        主播带货
        
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- - - - Different from other short video platforms, Kuaishou has a balanced ratio of male and female users, reaching 54:46, which is more in line with the overall portrait of Chinese Internet users. Then, the third and fourth tier cities and below accounted for more, accounting for 64%, Kuaishou's user group is even more sinking. Finally, Kuaishou users start to be active at 6 PM and continue to be active until 9 PM. The people who brush fast hands are quite wide, ranging from 60-year-old people to 10-year-old primary school students.
        
        Will different user groups lead to user activity and liking?
        
        The answer is no, a comment from a user of short video software: "Quick hand down to earth, Douyin is more trendy.
        According to a group called "intelligence research, consultancy, released" 2020-2026, the operation and development prospect of China network video industry analysis report data show: 1) quickly the "full screen automatically broadcast" type, and quickly a page shows four of the video, the video covers, only the user to click into the video to play, while the trill is automatic playback, users click on the select "no", in contrast type quickly are more likely to let users find their favorite video. 2) the content of life. Kuaishou evolved from GIF. Videos of life types (food, makeup, cute pets) account for a high proportion. Users are concentrated in third-tier and fourth-tier cities, taking the route of "surrounding the city from the countryside". Moreover, Kuaishou does not invite stars to enter the company on a large scale. The brand operator does not favor celebrities and big Vs, and encourages ordinary users to produce original videos. 3) Different brand image, Kuaishou more down-to-earth. Different core user groups, brand marketing and publicity strategies have promoted Kuaishou and Douyin to establish different brand images. Douyin has established a more trendy and fashionable image through star marketing and brand advertising, while Kuaishou has a more lifestyle atmosphere.
- - - - How does Bilibili do it well?
        
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- - - - Male accounts for 54.35%, female 45.65%, obviously male is higher than female. The majority of users are between 25 and 30 years old, accounting for 29.8%. Most of the users are young, and the number of male users is more than female users, mainly distributed in developed areas