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Low sales pipeline conversion, (P0), Hypotheses for Unoptimized Planning,…
Low sales pipeline conversion
Product Factors
Outdated product offering
The existing product offering is not up-to-date for current business situations but customer needs a more advanced product.
Small number of product offering
Giving limited number of choices to customers results drop in sasles conversion.
Marketing Concerns
Wrong marketing channels
Because of wrong marketing channels used, get a less number of sales qulified leads.
Lack of market survey
Mis-understood market trend
Mis-understanting of market trend resulting in less conversion rate.
Targeting less potential leads
Targeting less potential leads causes waste of time & labour, which can be used in qualified leads.
Competition
Due to high market competition, customers have multiple options to choose from, which is affecting on sales conversion of the company.
Unoptimized Planning
Sales
Absence of quarterly sales review
The companies sales team was failed to convert potential customers into clients due to their lack of expertise which can be monitored by taking quarterly sales reviews.
High sales velocity
Due to high velocity customer is getting angry & which results into loss of sales.
Cost
Avoidable cost cutting
Cost cutting on direct sales & marketing events results into lower sales conversion rate.
High profit margin
Because of the high-profit margin of a company, for a similar product, the price is higher than competitor companies which leads to loss of sales.
Service
Poor after sales support
Due to poor after-sales support, the company is losing existing customers & because of this new customers are also not ready to buy a new product from a company
Absence of effective & free demo
The absence of effective & free demos to potential customers results in a non-user friendly experience to them which is a snag in converting lead into a sale.
(P0)
Hypotheses for Unoptimized Planning
(P0)
(P2)
(P3)
(P1)
(P2)
(P4)
(P3)
(P0)
(P3)
(P1)
(P2)
Hypotheses for Product Factors
Hypotheses for Marketing Concerns