Achievable - are the objectives you set achievable and attainable e.g. Is the objective achievable in the time frame? Do you have the resources, man-power, finances?

Realistic - can you realistically achieve the objectives with the resources you have e.g. Is the 30% objective over 36 months realistic or will macro economic forecasts make this impossible

Measurable - should be able to measure whether you are meeting the objectives or not e.g. A 30% reduction over 36 months means each month arrears target can be measured against a specific goal

Time - when do you want to achieve the objective e.g. in this example 36 months is the time period

Specific - objectives should specify what they want to achieve e.g. reduce arrears by 30% market share in 36 months

Projects designed to capture market
share when org strategy shifts to consolidation

Developing a standard phone
following the launch of smart phones