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research process - Coggle Diagram
research process
Plan :pencil2: :
(a) approaches (primary)
observation
human
mechanical
ethnography/webnography
experiments
test
control
survey
questionnaire
interviews
1-1
focus
(b) contact
mail
adv
disad
telephone
online
face-face
Secondary
internal
external
sampling
size
method
non-probability/non-random
probability/random
frame
instruments
questionaire
design
mechanical
neuromarketing
depth
qualitative
why?
quantitative
how many?
limittations
cost
3.implementation
processing
analysis
quantitative
statistics
qualitative
summary
collecting
MIS
Intelligence
internal database
marketing research
Define :question:
problem
exploratory
hypothesis
objectives
descriptive
causal
exploratory
4.Interpretation
report
written
objectives
literature
methodology
results
discussion
oral
infographics