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ELC strategy - Coggle Diagram

- - - - sign up to know about skin type? How to engage users for interactive content?
        
        content needs to be super interactive
        
        what kind of quizzes we could create?
      - look at what assets we have avaliable?
  - - - connect to CRM journey
        
        email with results to the form etc
      - re-use cm data for retarget
  - - - are people using alongside
  - - - display > acquisiton > banners for each type of content
        
        custom intent
        
        discovery with forms
        
        use offers as an incentive
    - - lead form becomes the quiz
        
        https://support.google.com/google-ads/answer/9423234?hl=en-AU
- - - - Moisture Surge 100 launch
- - - - Optimising SPP
- - - - long tail cat terms direct to SPP