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Trio of Labels - Coggle Diagram
Trio of Labels
Technical Specifications
Size: no larger than A3 – 300dpi
Colour: PMS/CMYK or Mono colour
Bleed: 3mm
Software: Adobe Illustrator and Adobe InDesign
Research
Understanding Labels packaging eval workshop
How do existing labels work?
Current/emerging trends
Legal requirements for labels
Photos of existing labelling - what stands out?
Document 3 existing label/packaging companies
Trends and tech in industry
Investigate...
Local/international packaging awards (opportunities & challenges?)
Local/international packaging designers
Construction/Final result
Save each label design as PDF
BSBDES403_CUAGRD502 _AT1_YourName
press ready
Print and apply labels
WHS
Outline process of contstruction
Project Planning
Plan timeline
Select company identity for client
Develop logo
Brainstorm product
What range of product?
Product names?
What process, tech, materials will I use?
Research competition for product and evaluate effectiveness of their design
IP issues?
Legal/ethical requirements for packaging?
Develop 3 label shapes - show how would function in commercial use
Peer feedback
Research 2 possible substrates for labels (functionality)
Design
Experiment with hand drawn designs
3 varieties
Differ approach to format, type and visuals
Explain type selections
Refine initial designs - digitally create
Feedback
Self evaluation
Elements and principals of design
Version control
Print mock ups
DUE WEEK 5