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How to start your beauty product line - Coggle Diagram
How to start your beauty product line
What is private label
Products manufactured by one company for sale by another company
Pros: cost effective, personalized, lots of vendors, quick to start
Cons: lots of options, can't control formulations, trial and error
Easy to start: You can start with a low cost
Who is it for? Busy people, wants to get in the industry
Brainstorming phase
Start small, up to 3 products
Pick a niche
Pick a target market
Research different companies
Sample products
Where to buy?
Alibaba, ali express, dh gate, pl company
Business entity and EIN
Sales tax license
Branding
How do you want your clients to see you? Customer perception
Brand colors
Consistency
Labeling: Graphic designer or DIY
Fivver, canva, local artist
Business name
Slogan
Online presence
Where do your clients hang out?
Pick two platforms
Mix up your posts. Not too "salesy"
Start as soon as possible
Picking your products
Bottling? DIY or company
Print at home, office max, avery, vistaprint
Purchase packaging
u.s plastic, uline, papermart, container and packaging,
Pre launch
Email sequence
Welcome sequence: soft sell vs. hard sell
Post teasers on social media
Join business groups and advertise
Influencer marketing?
Research influencers that talk about the type of products you sell
Ads? FB, IG, Google?
Videos, lives, stories
Launch time!
Create an event: invite people to it
Pre orders