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Social information processing is significantly prone to errors”:…
Social information processing is significantly prone to errors”: Critically discuss this statement with reference to at least 2 theories of social information processing
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Stereotypes
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Once viewed as rigid, faulty and inflexible ways of thinking about other people and groups - (allport, 1954) This is because it has been criticised for unacceptable judgments when viewing the social world in order to categorise and simplify the social world (Augoustinos & Walker, 1998).
Social psychologists (NAME ONE) have stated that stereotypes to be discriminatory (A and W, 1998), however stereotypes can be used being less harmful
Blantant stereotypes shape and form common knowledge about intergroup biases, with only 10% of the western population having these stereotypes (Fiske & Taylor., 2013).
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If one depends on another person one needs to understand the other person specically and not as a stereotypical approximation (Fiske, 2000).
Interdependence encourages accuracy motivation which in turn encourages individuating processes of impression formation
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People detect each other|s probable gender\ race\ and age within milliseconds of meeting and they especially quickly identify ingroup members (Fiske, 2000).
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Steareotype activation have been seen to be activated by implicit goal operation, which is the individuals motivation to how they behave - (Hewstone et al., 2015).
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two types of processes underlie stereotypic impression formation: steretype activation and stereotype application (Krieglmeyer & Sherman, 2012).
Most previous research has used implicit measures to assess stereotype activation and explicit measures to assess stereotype application - has several disadvantages
Stereotype activation is an increased accessibility of knowledge about social groups.
In contrast, stereotype application is the use of this knowledge in perception and judgment
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Attribution theory
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its when people interpret behaviours in term of its causes and these interpretations play an important role in determing reactions to the behaviour - kelly and michela., 1980
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investigators interested in cognitive processors focus on antecedents - attribution link
Those interested in the dynamics of behaviour focus on the attributions - consequences link - Kelly and Michela - 1980
These both have a common interest in the causal explanations given for events by ordinary events. In both cases, causal attibutions are assumed to play a central role in the human behaviour
They both consitute the persons understaning of the causal structure of the world and, therefore, are important determinants of ones interaction with the world
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