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Human approach in marketing, Team 6:
Watia Lotta
Jarner Krista
Siren…
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Resources:
Harvard Business School. 2020. Managing Through Crisis: How To Market During COVID-19. URL: youtube.com/watch?v=x6sYo4UYFmE, watched 17.1.2021Harvard Business Review, Your Customers Still Want to Talk to a Human Being. Available at: https://hbr.org/2017/07/your-customers-still-want-to-talk-to-a-human-being. Accessed 28 January 2021.Hermansson, Elisabeth & Na, Jia. 2008. How Does a Company Communicate Through Storytelling. Bachelor Dissertation. Kristianstad Univeristy. URL: Microsoft Word - Bachelor Thesis - Storytelling.docx (diva-portal.org). Accessed Jan 26, 2021.Kramer, Bryan. Video Lecture. Infoshare 2019. Learn to Speak, Market and Sell Human: #H2H. URL: youtube.com/watch?v=fp_9BJ6Knp8, watched 17.1.2021.Kramer, Brian. 2018. How Artificial Intelligence is scaling human communication the right way. Forbes. URL: https://www.forbes.com/sites/forbescoachescouncil/2018/02/21/how-artificial-intelligence-is-scaling-human-communication-the-right-way.Lannen, Mike. 2018. The dawn of human-to-human (h2h) marketing. Eternity marketing. URL: https://eternitymarketing.com/blog/the-dawn-of-human-to-human-h2h-marketing. Accessed Jan 26, 2020.Microsoft Sam. April 15, 2020. Every Covid-19 commercial is exactly the same. YouTube. URL: youtu.be/vM3J9jDoaTA. Accessed: Jan 28, 2020.Monllos K. ‘Be helpful’: How marketers are adapting their messaging to a fraught environment.
1.4.2020. https://digiday.com/?p=363137. Visited Jan 28, 2020.Penumarthy, Sastry. 2020. The new marketing communications playbook during COVID- 19. URL: https://hospitalitytech.com/new-marketing-communications-playbook-during-covid-19.Zorfas, A. & Leemon, D. 2016. An emotional connection matters more than customer satisfaction. Harvard Business Review. Readable: https://hbr.org/2016/08/an-emotional-connection-matters-more-than-cus-tomer-satisfaction. Read: 28 Jan 2021.