Broad match modifier
Hiroko wants to promote her store’s best-selling blue girls’ bike. To get her ads in front of a wide audience looking to buy a bike, while still narrowing in on people searching for a blue girls’ bike, she adds broad match modifiers to her keywords.Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms.
This is different from broad match, which allows for any variation of the keyword to appear in the search term. Broad match modifiers only allow for close variations.
f Hiroko uses the broad match modifier keywords +blue, +girl, and +bike, her ads will appear for people searching for any combination of these terms in a search (and possibly including additional terms). However, the ads won't appear if any one of these keywords aren’t in the search term.
For example, her ads will match with searches for blue bicycle for 6-year old girls, because all three broad match modifier keywords are in the search. However, her ad won’t appear for the search girl bike because blue isn’t a part of that search.
Because the search term bicycle is a close variant of bike, and all the broad match modifier keywords appear in the search term.