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L&S 2021 Brand Direction - Coggle Diagram
L&S 2021 Brand Direction
Roastery
Fit out
Wholesale?
Possible cafe space
Pods/capsules
Lifestyle & Fashion
Online driven
Clothing
Accessories
Skateboarding
Cycling
Influencers/celebs
Paid & organic PR drive
Art (new artists?)
Online (defensive)
Primarily core product
Some secondary additions (cups, teas, etc)
Direct trade
Paid marketing drive
Focus on current shops profitability
Repairs and maintenance
Core directives for all
Online focus
Organic marketing (time-permitting)
GT Awards
Direct trade
Video content?