Setting & managing Google Ads Budget - Coggle Diagram
Setting & managing Google Ads Budget
How does G.Ads fit in Feather's marketing strategy
"campaign structure, audience segmentation, targeting strategy and messaging assets"
Should it be limited to G. Ads or should other search channels be chased?
What about FB, IG, Linkedin?
:star: Who is searching for an insurance? Many under 30 years old(even Germans when they are not longer covered under their parents accounts) don't even know they need an insurance or they have no idea how. They are waiting for Feather to come to us not to google "insurance" :star:
Check what the competition is doing
How much is the CPC for the keywords Feather will be bedding on?
Insurance industry is usually higher than others
:star: Better than cost per click will be to know the conversion rate per action :star:
Which KPI matters to Feather?
Develop a strategy the competition with cheaper keywords and get a better position on the SERP
Bold and creative strategies
i.e. If someone is searching for the competence Feather should appear as Ad/Anzeige
google search example
google search example 2
google search example 3
Set goals then set a budget
Stick to your budget unless something exceptional happens
Connect Google analytics and ads
Follow up, analyze and adapt
Increment the budget gradually and according to the strategy
Always optimize as much as possible. How to do more for less attitude
Test, test, test
Then analyze, analyze, analyze
Get conclusions and compare results with goals
Get new ideas
Add other channels (ads)