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Screen-Shot-2019-06-15-at-12.09.12-PM, TP3, TP 41, TP 33, TP 62, TP 107,…
TRIGGER
Regular user, product got over.
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Wiling to try, new innovations (Men make up/ Nykaa fashion)
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Saw people perform social media challenge and use hashtags that the brand initiated (#blindmakeupchallenge #nykaa)
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Set up beauty booths/ quick makeup kiosk at Concerts and youth events like Sunburn, Lil flea
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Someone suggested the brand on Quora when asked which was the best E-commerce for Makeup & skin care
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Exclusive Decorated shelf with Janhavi Kapoor's (Brand Ambassador) Cutout stand in exclusive Skincare and beauty retail stores, Point of purchase promotion
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Nykaa products placements in movie or Reality shows like BigBoss, Dance plus
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INITIAL CONSIDERATION
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Availability of a particular required brand- Huda, MAC
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Website quality
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Catchy Website Headlines, titles
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Delivery charges by other Amazon, Flipkart
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POST PURCHASE
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Share, post, tag on social media
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ACTIVE EVALUATION
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Packaging quality, Safety, damaged level
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Read the 'WHO WE ARE' on Nykaa website- Brand story, Team, Values, Achievements
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LOYALTY
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Redeemable Loyalty points and scores, Shopping Card
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Follow, view and interact with Nykaa's official page on Instagram
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Follow, view and interact with Nykaa's official page on Facebook
Follow, view and interact with Nykaa's official page on Twitter
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Meet and Greet party with team and celebrity endorsers and influencers like Janhvi Kapoor, Katrina Kaif , Shreya Dhanwantry & Neha Chatiani
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In-person interactions/ Speech addressed by employees and VIP/VVIP officials like Founders, CEO, CMO, CxO etc
Watched Tinderella- An original webseries by Nykaa
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One-on-one consultation sessions for skin care and make up by experts organized by Nykaa for exclusive loyal customers
Experiential marketing event Nykaa Nail Enamels with loyal customers where they can be pampered with mediacure, pedicure, interaction activities and desserts.
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Likes to stay in trend, fashionable, Prefers subtle makeup at work.
Loves shopping, Experiencer (VALS), innovator, early adopter
Instagram-holic, follows fashion influencers
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Looking for moderately premium brands like MAC, HUDA beauty
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