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Consumer Decision Journey for Nike, Ananya Singh, Female 24 year old…

- - - - TP66: Product: how long did the product last
    - - TP65: Advertisement: If the values match with the customer
    - - TP64: Websites: Coming up with new and unique designs
    - - TP67: Product: If the product was worth the money
    - - TP96: Product: if the product was worth the money
  - - - TP70: Online: Writing on the website
    - - TP71: Peer Group: Giving bad reviews about the brand
  - - - TP69: Message/ Email: Offer on the new purchase
    - - TP68: Online/ Physical Store: Bought the shoes again to gift it to someone else
    - - TP78: Online/Store: Bought another product instead of Nike brand
  - - - TP72: Online/Email: Fill feedback forms
    - - TP73: Instagram & Twitter: Liking and follow on social media
    - - TP74: Website: Visit and adding products on nike website
    - - TP75: Instagram: Adding and tagging nike
    - - TP76: Social Groups: Recommending to the people around
    - - TP95: Ecommerce website: Buy various product from the website
  - - - TP63: Websites: Comparative Analysis
    - - TP64: Advertising/ Creating a filter bubble to keep a top of mind recall
    - - TP62: Social Media: Watch celebrity endorsing the brand/ Social status
  - - - TP77: Website/ Social Media
- - - - TP83: Store: Product in other variety or defected product
    - - TP84: Location based messaging