Please enable JavaScript.
Coggle requires JavaScript to display documents.
Competing in a Global Context - Coggle Diagram
Competing in a Global Context
Competeing in Glaobal Trade Environment
Dimond Model
Demand Conditions
Related and Suported Industries
Factor Conditions
Structure of Firms and Rivalry
5 Forces
Potential Entrants
Substitutes
Suppliers
Industry Competitors
Buyers
comparative advantage
Absolute
Relaive
Cultural Differences
convergence culture 9.1
technology
collecting data
watching them
watching us
transmedia story telling
fiction
film
theatre
comic
non fiction
video
radio
social media
cell phone tech
more diverse
officials view
alternative view
public view
media
control
response
Context
External
Internal
Analysis
STEEPLE
PESTLE
Global
International Operations
Challenges
supply
so set best practice
customs delays
Tarriffs charges and shippin costs
efficiency
bullwhip effect
Intigration
direction
extent
balance
outsourcing
advantages
disadvantages
Reasons
For
Low labour costs
Against
Supply chain costs
Property
Own
Slow to enter/leave market
Lease
Quicker to enter/leav market
Sourcing Stages
Domestic
Reative International
Proactive International
Global Network
International OP Statagies
multi domestic
regional
homecountry with exports
global coordinated
Economy and Finance
World Bank
eradicate extreme poverty
promote prosperity
IMF
borrow to countries in financial trouble
ensure stabiluity IMS
Balance Payments
capital account
capial transfer
balanced
total balance of all counties balance
deficit
borrows to purchase goods
suplus
high production of goods
finance account
investment
current account
payments goos/services
FDIs
City
Leadership
political
civic
Business
managerial
marketing
International Expansion Triggers
customer drivers
competative forces
low growth doms
cost factors
small domestic markets
saturated doms
portfolio balance
macro environment
economical considerations
political and legal cons
tech considerations
ethical cons
social-cultural considerations
trading systems
micro environment
profit potential
market access
cost of serving the market
skills
competition
resources
market size and growth rate
competative advantage
prouct adaption
Branding
