Please enable JavaScript.
Coggle requires JavaScript to display documents.
Brand Standards (due Friday 2/5) - Coggle Diagram
Brand Standards (due Friday 2/5)
Typography (done by 1/28)
Fonts for team use
Fonts for design use
Download links
Header / subheader / number treatments
Use of bullets
not centered
• vs -
Merging of fonts from FELIX to Breakthrough
Graphs & Charts (done by 1/29)
Text size & style
Axis
Headers
Subheaders
Key
Colors
Hierarchy of colors to use in order for data
Background colors for tables
Colors (done by 1/27)
Brief explanation of color theory & how it relates to Breakthrough
Merged brand colors
Color Hierarchy
ADA guidelines, color-blindness rules
Logos (done by 1/26)
Breakthrough
Versions
Proper spacing
What not to do
FELIX
Versions
White
Navy
"By Breakthrough"
Proper spacing
What not to do
Mercury Group (revisit week of 2/8)
Breakthrough (done by 1/25)
We Are Breakthrough
We are purpose driven
We move markets
We deliver value
Mission
Brand Promise
Core Values
Client of one
Tappint the value of leaders
Competitive advantage is everything
Everybody lifts and shares
We'll figure it out
Make change real
Personality
Smart
Passionate
Edgy
Core Principles
Achieve transparency
Remove distortion
Establish fairness
Imagery (done by 2/1)
Stock photography
Types of imagery we use/don't use
Photos for design use
Links to Adobe Stock
Photos for team use
Icons
Icons for team use
Icons for design use
Power Point Decks (done by 2/5)
Updated slide styles available on Q:
All-navy slides with background image (redesign)
Yellow bubbles (redesign)
Discuss with Ali: any more slides to rework for team?
Set up team with branded color/text styles as default in Microsoft programs
Online Presence (done by 2/2)
Email signatures for team
LinkedIn banners
Breakthrough on social media
Service Offerings
Pie Pieces:
Tasks + Training
Existing Training
Facilitated by team (Req'd)
On-demand videos (role-specific)
On-demand videos (optional - experience)
Additional Training
Facilitated by team (Req'd)
On-demand videos (role-specific)
On-demand videos (optional - experience)
On-Site + Remote Variations
What needs updating / recreating / good to go
Team Engagement
Buddy system
Common Interest Q's
Cross-team social hours
Entry interview w/ manager
On-Site + Remote Variations
Emails
Experience
Sign library book
Training checklists in Teams
Training passport
Figma training prototypes
Future State
Red Couch
All training materials in Figma/SharePoint