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Introduction to Quality Decision Making, Thought vs Action, Normative vs…
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Thought vs Action
Thought without action
Feelings towards someone or something
Action without thought
A reflex response to a stimulus
- eg: crying after cutting an onion, riding a bicycle (inborn ability)
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Normative vs Descriptive
Normative decision making
- how actions should be carry out
- influenced by affective decision system (emotional)
- actions determined by factors such as stress & cognitive effort
Descriptive decision making
- how action actually be carry out
- influenced by deliberative decision system (reasoned)
- actions determined by willpower
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Stakeholders
Someone who can affect or will be affected by the decisionAdd difficulties in decision-making
- consumers
- top management
- shareholders
- suppliers
- recycling manufacturer/ partners
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Decision vs Outcome
Good decisions might get bad outcomes.
However, bad decisions might get good outcomes as well due to uncertainty
- recycling e-waste receive supports from consumers and increase revenues
- recycling e-waste causes more pollution issues due to toxic chemical not managed properly by factories
Excess Logic
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- Good decisions should first have commitment to actional-thought
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- without action, it is only thought, not a decision
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- Action will involves irrevocable allocation of resources
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- eg: monetary resource
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