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Enterprise & Marketing - Coggle Diagram
Enterprise & Marketing
R064 (Exam)
Unit 1 - How to target a market
1.1-3 Market Segmentation
1.4-6 Market research
Unit 2 - What makes a product Or service financially viable
2.1 Costs
2.2&4 Revenue and Profit
2.3 Break Even
Unit 3 - Product development
3.1 Product Life Cycle
3.2 Extension Strategies
3.3 Product Differentiation
3.4 External Factors
Link Title
Unit 4 - How to attract and retain customers
4.5 Customer Service
4.4 Sales Promotions
4.3 Advertising methods
4.1&2 Pricing Strategies
Unit 5 - Considerations for starting a business
5.1Ownership
5.1 Franchises
5.2 Sources of capital
5.3 Business Plans
Unit 6 - Functional areas
6.1 purpose of the functional area
6.2 Main activities in a functional area
R065 Product
1 Market Segmentation
2 Customer Profile
3 Market Research
4 Market Research Analysis
7 Self Assessment
8 Peer Assessment
6 Designs
9 Final Design
10 Costings
5 Sampling Methods
11 pricing Strategies
12 Break Even Analysis
13 Assessment of Risk
14 financial viability
R066 Pitch