Please enable JavaScript.

Coggle requires JavaScript to display documents.

非下沉市场（1,2线城市）, evolution of a strong brand, social media marketing and KOL…

- - - - open-minded
        
        multi-culture
    - - 彩妆人群对面膜、洁面的偏好度很高，这也说明彩妆人群也非常看重护肤，且愿意花更多时间去做面膜，另外，或因为年轻的他们消费力不比护肤人群，所以对实惠的礼盒套装更加偏爱，且对眼霜、精华等价格较高的护肤品偏好指数相对偏低。
- - - - however, consumer trust diminishes if ....(Vlachos et al. 2009); real intentions
      - (amoral, self-interest Pollay 1986)
    - - related to materialism
        
        is materialism inherently bad? positive: reponse to emotionally difficult situations
      - sustainable: economic
  - - - are psychological and emotional need any less important and motivating than physiological and functional needs?
- - - - Start with customer empathyhttps://www.entrepreneur.com/article/349535
- - - - The authors investigate the relationships between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime value (CLV).
    - - Brand equity is an important concept for retailers given its association with purchase behavior, market share, financial performance, and shareholder value (Aaker, 1991; Anselmsson and Bondesson, 2015; Keller and Lehmann, 2003; Srivastava et al., 1998; Swoboda et al., 2016).