Please enable JavaScript.
Coggle requires JavaScript to display documents.
Managing content - Coggle Diagram
Managing content
-
-
IBM
-
Revolutionary view
personalized, customized communication system
-
-
Outsourcing
Sometimes, outsourcers are able to create the content and distribute it for you. And so, you get advantage of their distribution mechanisms.
Sometimes outsourcing content goes to public relations firms, to speechwriters, professional freelance whitepaper authors and to digital agencies.
In-House Creation
you gain some things, control, brand knowledge.