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COMPETING IN A GLOBAL CONTEXT cartoon-globe-schools-supplies-isolated…
COMPETING IN A GLOBAL CONTEXT
:
COMPETING IN A GLOBAL TRADE ENVIRONMENT
UNDERSTANDING
COMPETITION AMONG
COUNTRIES
BUSINESS ORGANISATIONS
ECONOMIC AND FINANCIAL FLOWS IN A GLOBALISED WORLD
BALANCE OF PAYMENTS
FOREIGN DIRECT INVESTMENTS
TRANSFER PRICING
ARM'S LENGTH PRINCIPLE
MISPRICING
UNITARY TAXATION WITH PROFIT APPORTIONMENT
THE FOREIGN EXCHANGE MARKET
POUNDS
DEMAND FROM ABROAD
SUPPLY
EQUILIBRIUM
SHIFTS
CURRENCY
SUPPLY
DEMAND
CHANGES IN SUPPLY AND DEMAND
EXCHANGE RATES
WHY THEY MATTER
OVERCOMING PROBLEMS
THE IMPACT
GOVERNMENT INTERVENTION
THE EURO
HOW FINANCIAL REGULATION EVOLVES
STEWARDSHIP
MANAGING THE NATIONAL ECONOMY
INFORMATION FOR INVESTORS
BORROWED FINERY
IMPERIALISM
TAXATION
WHY JURISDICTIONS HAVE DIFFERENT RULES
FINANCIAL REPORTING
MODEL OF ACCOUNTING CHANGE
MEANS OF REGULATION
MISSION OF THE IFRS FOUNDATION AND THE IASB
VISION
IFRS STANDARDS
WHAT ARE THEY?
HOW THEY ARE DEVELOPED
PROCESS
WHY ADOPT?
PROFILES
FINANCIAL REPORTING
IAS
ZONAL RETAIL DATA SYSTEMS
CUSTOMER RETENTION
ORDERING INNOVATION
SUSTAINABLE CITIES
AUTONOMY
PARTICIPATION
SHARING
TRANSFORMATION
INTERNATIONAL MARKETING
GLOBAL MARKETPLACE
TRIGGERS FOR INTERNATIONAL EXPANSION
ENVIRONMENT
MICRO
MACRO
ENTERING AND OPERATING IN INTERNATIONAL MARKETS
MODES OF ENTRY
GLOBALISATION VERSUS CUSTOMISATION
INTRODUCTION TO BRANDING
DEFINING A BRAND
KEY CONCEPTS
ROLE OF BRANDS
ORGANISATIONS
CONSUMERS
ARCHITECTURE AND NAMING
PACKAGING AND LABELLING
INNOVATING AND BRANDING IN A GLOBAL CONTEXT
INNOVATION
BRANDING
LOCAL
GLOBAL
BRAND
TRIBES
COMMUNITIES
CRITICAL REFLECTIONS
GLOBALISATION
ETHICAL ISSUES
MARKETING IN A GLOBAL CONTEXT
DIFFERING STANDARDS OF CONSUMER PROTECTION
EXPORTING CONSUMERISM AND INCREASING CULTURAL HOMOGENISATION
TARGETING LOWER-INCOME CONSUMERS IN DEVELOPING COUNTRIES
GEOGRAPHICAL SEGREGATION OF BUSINESS OPERATIONS
CORPORATE SOCIAL RESPONSIBILITY (CSR)
DEBATES
ACCOMPLISHING
GLOCALISATION
CULTURAL CANNIBALISM
GLOBAL PLAYERS
GLOBALISATION AND THE NUTRITION TRANSITION
POLICY
ISSUES
OPTIONS
MAIN STAKEHOLDERS
ASSIGNMENT
