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Which merchant category ?, Opportunity means leveraging strength and…

- - - - number of active Customers/Accounts
        
        Develop new product
        
        Who are our Target Customers / Partners?
        
        Segmentation:
        Behavior and Demographic
        Analysis
        
        Purchases category, frequency and destination?
        
        Disposable income?
        
        Habitation status
        
        occupation
        
        Customer seniority and Age
        
        Relationship Status
        
        Active vs Idle Accounts
        
        Partners B2B
        
        What is out target Merchant category?
        
        Relevant Indicators
        
        Win:Win:Win(Stakeholder's benefit)
        
        Positive Trend
        
        High Value of Tx
        
        High # of Tx
        
        Category Synergies
    - - Interest
      - Fees(account, Service,etc )