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Stages of the Visual Design Model, Clark & Lyons (2011), Brad J. Kopp,…
Stages of the Visual Design Model
Define the Goal
Purpose
To build procedural skills
To build problem solving skills
To inform or motivate
Always articulate the goal as the first step
SMART format
T- Time Sensitive
R- Relevent
A- Attainable
M- Measurable
S- Specific
Determine the Context
What is the learning environment
Consider setting
Match graphics to settings
What is the delivery medium?
Identify material or equipment on which material will be displayed
Match medium to environment
Who are the learners
What is their prior knowledge?
Consider culture, age group, education level
What are the constraints
Timeline
Budget
Accessibility requirements
Corporate templates or styles?
Design the Visual Approach
Overall approach ensures consistentcy
Defines look and feel
Especially important if more than 1 designer is working on the project
Identify Communication Function of Visuals to Match Content Types
Match individual graphics to content types
Content Types
Fact
Concepts
Process
Principle
Procedure
Apply Principles of Psychological Instructional Events to Visual Design Decisions
White space to eliminate distractions
Use grouping to show relationships
Graphics for cueing
Clark & Lyons (2011)
Brad J. Kopp
Tech 4310