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Visual Design Model, Resource: Graphics for Learning, Clark & Lyon…
Visual Design Model
Define the Instructional Goal
to inform/motivte
to build near transfer (procedural) skills
to build far transfer (problem solving) Skills
Determine the Context
Leader Profile
Learning Landscape
Delivery Media
Pragmatic Issues
Design the Visual Approach
Determine the image
assess graphic requirements
design treatment
instructional strategy
text/visual dominant
layout/interface method
navigation
surface
Identify the Communication Function Needed to Match Content Type
multiple content
procedures
concept
facts
process
principles
Apply Principals of Psychological Instructional Events
awaken prior knowledge and support
attention and cognitive load principle
mental model
transfer principle
motivational principle
Resource: Graphics for Learning, Clark & Lyon (2011) pg.33