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5 STAGE VISUAL MODEL, INFORMATION AND EXAMPLES FROM: Clark, R. C., &…
5 STAGE VISUAL MODEL
I. DEFINE GOALS
Guideline Goals
To inform or motivate
This is the goal in a situation requiring presentation ideal for the company's brand (normally high budget)
Example: Company-wide training (new initiatives, quality control, corporate strategy), product knowledge programs
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II. DETERMINE CONTEXT
Audience
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Consider Geographic: culture, gender, age group, education, etc.
Example: In an audience of older males who statistically have a higher chance of being color blind, a graphic that relies on color for differentiation is no well suited.
Learning Environment
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Consider Diverse Working Environments: classroom, desk, break room, car, station, cubicle, etc.
Example: A mechanic's learning environment may be prone to grease stains. Graphics that are plain and clear is much more important than a visually stimulating and colorful one.
Delivery Medium
Consider the Medium: screen, physical material, size (book, computer screen, mobile device)
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Example: In an e-learning course, an extremely detailed graphic may take too long to load and/or buffer when trying to examine.
General Constraints
Budget, time tables, accessibility requirements, templates, corporate study guides
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INFORMATION AND EXAMPLES FROM: Clark, R. C., & Lyons, C. (2010). Graphics for learning : Proven guidelines for planning, designing, and evaluating visuals in training materials. ProQuest Ebook Central https://ebookcentral-proquest-com.ezproxy.bgsu.edu