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ekincare - "Only healthcare partner you need" - Coggle Diagram
ekincare - "Only healthcare partner you need"
AI driven Full stack health benefits platform
"New Age Benefits for the new Normal"
Outcomes
Dominate 2 industry verticals
Focus Industries
IT/ITES
BFSI
List Building
Dream list
Target List (>500 employees)
Existing clients
Case Studies
Webinars/Interviews
Major Content
Industry Playbooks
Domain intelligence
Service offering details in depth
Setup a brand asset for events and awards
Workplace & Wellbeing - Event
Industry specific event
Project as Market Leader
Comp&Ben trends
Keynote sessions as speakers
Industry first status
servicesurety | carelink | care ngage
Technology leader
Owned Media
Website
SEO for individual pages
Retargeting page visitors
Tools like Leadfuze, leadbooster (pipedrive)
exit intent and pop ups on website
Landing pages for individual activities
Social Media handles
Start Instagram for employee engagement
Linkedin
HR engagement
Content beyond health benefits
Employer branding activities
Internal activity calendar
Blog
Double blog visits/month (~500-600 per month)
Backlinks (5 per month)
Brand - "Workplace & Wellbeing"
Earned Media
PR
Thought Leader
Qtrly Press Meets
Key journalists list
Focus on digital media
Press releases for updates
Influencers
TOp CHROs
HRBPs
Wellbeing Influencers
Partners
PeopleMatters
ETHRWorld
SHRM
Others
HR Advisories
Grant Thornton
KPMG
Ripples India
Certifications/Badges/Awards
Gartner (HR Tech / CHRO Guidebook)
Delloite Fast500
G2 listing
Quarterly Themes
Paid Media
Linkedin Ads
Google Ads
Partners (HR groups)
Sponsored Events