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Competing in a Global Context - Coggle Diagram
Competing in a Global Context
Global Market
Trading Environment
Understanding of Trading Between Countries
Relative Comparative Advantage
Absolute Comparative Advantage
Competition
Porter's five forces Model
Buyer Power
Threat of Substitution
Supplier Power
Threat of New Entry
Competitive Rivalry.
Authorities
World Trade Organisation
Immediate Impact on finance
Affects Marketing
Local Government
Specific Investment for Countries primary trade
Globalisation
Ethical Values
Standards of Consumer Protection
Geographical Segregation
Financial
Foreign Exchange
Exchange Rate Fluctuations
Strong Currency
Appreciation of Currency
Weak Currency
Depreciation of Currency
Financial Regulation and Reporting
IASB Framework
IFRS Standards
Transfer Pricing
Transfer Mispricing
Unitary taxation with profit apportionment
The Arms-length Principle
Tax Laws
Tax Differences
Regulations Differences
Marketing
International Marketing
Micro Environment
Cost of serving the market
Profit Potential
Competition
Market access
Market size and growth rate
Capabilities
Resources
Product Adaptation
Skills
Competitive Advantage
Global Marketplace
Triggers for Expansion
Low-growth domestic markets
Customer drivers
Competitive forces
Saturated domestic markets
Cost factors
Small domestic markets
Portfolio balance
Macro Environment
Ethical Considerations
Political and legal Considerations
Economics Considerations
Technological Considersations
Socio-Cultural Considerations
Trading Systems
Branding
Brand Identity
Brand Reputation
Facilitates entry into new markets
Brand Content
Sponsorship
Charitites
Communites
Brand Equity
Sustainability
Adaptation
Markets
Innovation
Infrastructure
Transformation
Market Function
Divergence
No Customisation
'Parent Culture'
Convergence
Standardisation
Global Vision
Cultural Homogenisation
Global Culture
Crossvergence
International Brand
Local Brand
Glocalisaltion
Innovation through Adaptation
