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MULGEO, Scenario Planning -
for flexible long-term strategy, Blins Pop up…
MULGEO
Organisation
Thomas - sales, logistiks, accounting
Anastasia - managment, marketing, productdevelopment, pakkeshop og levering, legal, partnerskaber og events
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Kate - Some, Content production
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Products
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2020: H34, H46 (Parking Pizza), H80 (table and Storage)
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2021
Sales
BtB
La Capelle - architecture webshop, Barcelona - 2 orders
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Pizza/ Coffee, Stockholm - 2 orders
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Eiwan - frisør/design shop, 2 ordre
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Fairling DE-too expensive, month fee
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Funding
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NTA - Female Founder
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Mile stone plan 2021:
- Marketing/ Branding - web trafic
- Team back-up - interships
- NTA - june-nov
- Fonding/Loan
- Rosé festival
- Enter Atr Fair
- MOA
- 3 Days
- Klima topmøde
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Events
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Enter
Exlusive promotion
2022
Pilipchzuk gallery- Volta
Followers grow
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History
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2020 - focus on BtC sale of sustainable furniture solutions (Whole sales to retailers & webshop sales
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Blins Pop up
nov-dec-jan
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Bar Concept - 49kr for alt - sandwich, vin mm
Mile Stones 2021
JUNE
- Funding
- BtB salg - events, architectors
- PR - newsletters
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STATUS 2021
2021 - TODO
FUNDING
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Why? - Capital need 1,2M
- new web > better UX > more sales - 300.000 DKK
- webmaster - freelance 2022 - 120.000 DKK
- Digital marketing 2022 - 180.000 DKK
- MOM jan 2022 - 55.000 DKK
- product development - innobooster - 500.000 DKK (Budget 1,4 mil)
Dilema - 1) For series A round: 10-30% to cover capital need 6 mnth-2 years 2) The amout should be no less than 1M > valuation of 6M, so the turnaround should be around...
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