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Isha Biksha - Coggle Diagram
Isha Biksha
Donor Nurturing Process
Donors want to have a relationship with org they support
More information, education, inspiration
Core communication components
Impact-focused storytelling / People respond to stories
Regular progress updates
Opportunities for donors to participate in the conversation
channels
Personalized & engaging emails
Using Sg quotes in thank you emails
Handwritten Sadhguru letters (like IE particpants)
In-person meeting
Video & live streaming
Guiding principle with Donors / Responsive fund raising
Close the loop
When a donor takes an action, the loop is opened. When you respond, it completes the loop. Without a response, the loop stays open and the donor eventually disengages. They may write you off, but it’s even more likely they’ll forget about the interaction altogether.
responding to email queries
welcome serieis
1:1 phone call
Immersive experience: people love videos + website
KPIs
Acquisition
Nurturing
ARDU (avg revenue per donor)
Ishanga
Nurturing
Drop out rate is higher at 40%
Why is it so high? Find out
Growth rates are poor in 2019-2020
Users dropped by 1%
Donations $ improved by 8%
General corpus fund