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Competing in a Global Context - Coggle Diagram
Competing in a Global Context
The global trade environment
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Theory of absolute comparative advantage (Smith, 1776)
Theory of relative comparative advantage (Ricardo, 1819)
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The Diamond Model (Porter, 1990)
The five forces of competition (Porter,1980)
Supply Chain management/efficiency
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Bullwhip effect (Blanchard, 2010)
Integration
Outsourcing
Joint ventures
Internationalisation of operations
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Operations input-process-ouput model
Offshoring and re-shoring
Globalisation and Marketing
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Ethical Considerations
Standards of consumer protection
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Exporting consumerism and cultural homogenisation
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Targeting consumers in developing countries
Geographical segregation
Branding
Product innovation
Global/international/local branding adaptations
Segmentation vs. brand tribes
Kapferer's brand identity prism (2012)
Culture
Relationship
Personality
Reflection
Physique
Self-image
The global marketplace
Triggers for international expansion (Jobber and Ellis-Chadwick, 2013)
Macro-environment
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Technological
Socio-cultural
Economic
Trading systems
Political / Legal
Micro-environment
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Competition
Costs
Market access
Potential profit
Market size and growth
Economic Considerations
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International Financial Institutions
IMF
World Bank
Balance of payments
Current account
Capital account
Financial account
Foreign direct investments
Portfolio investments
Global imbalances
2008 crisis
Multinationals
International tax rates
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Financial reporting
IFRS Standards
Convergence
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International innovation
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Global processes and values
Divergence
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Parent cultures
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Innovation and global knowledge
Culture of comparison
PESTLE
HRM
Crossvergence
Employee Relations
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HRM function
International recruitment pool
CSR