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Ad Breaks - Coggle Diagram
Ad Breaks
Who's the key stakeholders?
Alan Stewart
John McGeogh
Aggelos
Programmers
DAX (Liam Whiteside)
What do we want to achieve?
Identify whether the length of an Ad break impacts listening hours
Identifying cause and effect - If I change something what's the impact
What's the end result?
We want to challenge the status quo of what's always been done
Enables stakeholders to have a more informed approach to structuring Ad Breaks
What barriers to success might we have?
108 Different lengths of Ad breaks
Disconnects on certain days
What datasets do we have access to?
EPG Data knows when adverts are being aired
What do we want an end product to look like?
What if Analysis Tool