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Loyalty Cards, First mail - Coggle Diagram
Loyalty Cards
Product
Pharmacy offer changes
Landing page for purchasing
Doctor consults
Coupons (for now)
Loyalty page for those who purchased
Automatically applied coupons
How to show benefits that are not ekincare services
Visibility for prime on product
home page
benefits page
individual services page??
checkout pages
Audience
PPU (> 1 month)
No comms
Mail by HR
Open comms (larger play, by Tarun)
Yes Comms
FTU & Power
Pharmacy order
AHC
Doctor Consult
Virgin User
Stubborn Users
Accounts without any sponsored services (Vistra)
Churned users (not working)??
PPU Account renewals
Value Proposition
Offers on prime pricing
Partners
Existing
Potential
Discounted services
Final POC
Deadline date
target number for go/no go
Brand
Logo
Brand Identity
Launch Plan
One slider for "Why Prime?" for QBRs
Mails by HR, banners for their internal portal
prime interviews
Conversion
Communications
Weekly / Drip campaign
Moengage / Catch users when they are about to complete an activity
FTU and Power basis actions
Pharmacy orders??
Push campaigns??
Tiles
Change by health tag
In-app nativ
Leverage monthly activities
Mail click tracking
Onsite messaging
FB Ads??
Moengage segment to FB to target
Calling
Number of callers
Calling script
Incentives
Automate the data passage
TIle clicking
First mail
Opened
Opened
Opened
Not opened
Not opened
Opened
Not Opened
Not opened
Opened
Opened
Not opened
Not opened