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ekincare as THE brand for "Corporate Health Benefits",…
ekincare as THE brand for "Corporate Health Benefits"
Thought process
Tagline
Branding aspects
Tone & language
Overall theme
One Umbrella for all
PPP again
Parent & Child campaigns??
Larger Topic from the HR subject
HCM
Employee Engagement
Rewards & Recog
Compensation & Benefits
Going Beyond the HR
Above?
CEO
CFO
Below?
Employees?
Thought Leadership
Starting from group insurance
Simplified healthcare
Ideas
Brand Ambassador
Hashtags
AskYourHR
Ekincare branded giveaways
Goals
Linkedin Followers - 10,000+
HR should already know about ekincare before anyone talks to them, Positive ideas
Restart sponsored events
11 touchpoints
Testimonials - 50% of clients
Establish as a leader on health
Talk shows
Get tagged on social media by employees (Positive)
Employee testimonials
One vertical to win in 2021
One event of our own
Annual event
Talk shows with fitness leads
Come on the first page of Google searches
Competitor comparison pages
Take on Medibuddy
Brand Ambassador
Integrated Health Benefits Platform
Preventive, Personalized, Predictive