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Week 2 - Coggle Diagram
Week 2
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Creating personas
Use psychographic measurement instead of a geographic one (ask who is your audience, what goals, needs, values, etc. do they have?)
The more difficult it is to understand your communication base, the more successful the segment and messages will be
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Segmenting your audience
Tips
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Personas are based on research, not on intuition
There is no difference between old and new media. There is only media that will satisfy the needs of people
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